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Don’t Underestimate the Power of Your Annuity Website

Published on January 8, 2009 in annuity marketing by Bob Richards

Despite the growing number of people who are using the Internet for everything from information gathering to buying everyday items, most annuity agents tend to grumble and grown about how putting together and maintaining an annuity website is a waste of time and effort. And to some degree, it’s true – if you put up Read more…

Carve Out a Niche for More Annuity Sales

Published on January 7, 2009 in annuity sales by Bob Richards

The conventional wisdom in the annuity sales world is to bend over backwards, doing everything you can to please any customer that comes knocking at your door. But in reality, trying to be everything to everyone can make you seem disjointed and disorganized to prospective customers. In the third installment of the guerilla annuity sales Read more…

Annuity Training—Where to Get it Right

Published on January 5, 2009 in annuity training by Bob Richards

As an annuity agent, you need to know who to believe and listen to. You want the skill to develop when someone is telling you things for their benefit (e.g. an insurance company or marketing organization) and if that differs from what is true. Your ultimate legal and ethical responsibility is to the client for Read more…

SEC Rule 151A about Indexd Annuities not such a big problem for annuity agents

Published on December 28, 2008 in equity indexed annuities by Bob Richards

The big deal being made out of equity index annuities being classified as securities by SEC Rule 151A is a big deal for the issuers, not for agents. Individual agents have two ways to accommodate this change. 1. Your first option to deal with rule 151A is to go get a securities license and get affiliated Read more…

Best Annuity Leads

Published on December 27, 2008 in annuity leads by Bob Richards

Find out which gender, which age, which income segment of people are your best annuity buyers at Javelin Marketing Downloads. Get your copy of the data. Tags Best Annuity Leads | Annuity Leads | Financial Advisor Leads | Financial Planning Leads

Free Annuity Leads!

Published on November 25, 2008 in annuity leads by Bob Richards

Sounds good. But have you ever heard the saying “there’s no such thing as a free lunch?” If the saying holds true, then either the free annuity leads aren’t worth much or there is a cost you don’t know about. Let’s look at both possibilities. If someone is willing to give you free leads, ask about Read more…

Annuity Leads– Enjoy More Quality Leads Than You Can Handle

Published on November 20, 2008 in annuity leads by Bob Richards

There is no trick to making a lot of money in annuity sales. Like all sales, it boils down to quality and quantity of annuity leads. Quantity means that the more people you talk to, the more sales you make. Quality means that the better the quality of prospect and the better the quality of Read more…

Be an Annuity Sales Magnet to Annuity Buyers

Published on November 11, 2008 in Annuities, annuity sales by Bob Richards

If you want to attract affluent and intelligent annuity buyers, here’s how to do it. Get Interviewed in the Newspaper Many advisors forget how newspapers work. The people working for newspapers are journalists. They don’t have a financial background. So where do they get the information to write articles in the business section? They interview Read more…

Successful Annuity Seminars Part III

Published on November 10, 2008 in annuity marketing, annuity seminars by Bob Richards

Best Time for Annuity Seminars Retirees generally rise early in the morning and schedule golf, tennis, shopping, doctor appointments, dentist appointments, and meetings with the accountant or attorney on weekday mornings. Therefore, never hold a seminar on a weekday morning because you would be competing with a lot of other activities in your prospect’s schedule. Read more…

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